4 Benefits of Using an Online Payment Gateway for Your Clothing Business

Implementing an online payment gateway for your clothing website can provide you with numerous benefits. Today, we will be exploring five benefits you can expect when utilising payment gateways for your online clothing e-commerce business.

Scale Internationally

The majority of online payment gateways offer support for multiple currencies, this is incredibly useful for an online clothing business, as it gives you the opportunity to scale your business. Accepting any currency will give you the power to reach an entirely near customer base of potential purchasers, which can help you to scale your business even further. 

Lower Cart Abandonment Rate

Online clothing stores struggle a lot with cart abandonment rate, without a good checkout experience you can expect to see a much higher abandonment rate. However, payment gateways provide your customers with a better overall user experience while purchasing through your website. 

It offers your customers more options during checkout, meaning there is a higher likelihood that a suitable payment option is available for each customer. Because of this better experience, you can expect to lower your clothing store's cart abandonment rate. No customer wants to deal with a store that doesn’t offer their favourite way to pay, so don’t make the mistake of not providing it to them.

Pre-Order Support

Any clothing store will be familiar with pre-orders, this is an effective way of driving excitement and hype towards a new product. You can easily utilise this marketing tactic to build up discussion on social media while also building fear of missing out on people who may at first be hesitant to purchase.

An online payment gateway gives you the tools you need to offer pre-orders directly on your website. No longer will you need to be behind the competition, a gateway is the perfect way for you to boost your sales and create more buzz about your brand.

Useful Analytics And Improved Inventory Management

We live in the modern age so businesses now have access to more data than ever before, now more than ever can businesses make informed decisions about their strategies going forward. An online payment gateway allows you to have more data about how your customers are spending, and their favourite payment methods. 

A gateway also streamlines the inventory management process, by directly and quickly feeding data to your online inventory about incoming purchases, which means you can seamlessly display the amount of available stock left for a specific product. 

Key Takeaways

Online Payment Gateways are an excellent tool to drastically reduce cart abandonment, scale internationally, offer pre-orders, and measure customer payments. 

If you want to or already sell clothes online, PayChoice is the best Australian-owned payment gateway that you can find. Reach out to our team today to learn more about PayChoice and what we offer.